The Artistry Of The Saree: Exploring Intellectual Property Rights And Cultural Heritage Through Draping Techniques
Fashion's biggest night, the Met Gala, converges a world of style, elegance
and celebrity. As the internet fawns over the outfits, makeup, hair and
accessories, all eyes in India were fixated on Alia Bhatt, radiating with pride
as she debuted the first-ever Saree gracing the Met Gala.
To Indians, the sight of the most commonly worn attire of women of the country
on the world's largest runway of opulence strikes a sense of patriotism, pride
and preeminence. The 'Saree' is a garment that highlights the versatility of the
Indian woman and has long been a prominent symbol of Indian culture, elegance,
and feminine grace. It is a long, unstitched piece of intricately woven or
decorated fabric draped over the body in a particular style.
There is no doubt that Alia Bhatt did justice to the "Garden of Time" theme,
adorning floral and spring colours and opting for statement jewellery. Her Saree
was designed by legendary Indian designer - Sabyasachi Mukherjee, who has been a
revolutionary force when it comes to traditional Indian garments. His style is
known to be a captivating blend of timeless elegance and contemporary
refinement, marrying the allure of Indian heritage with the polish of modernity.
Alia's look at the Met Gala can simply be put as grace intertwined with a sleek
and contemporary flair, which is a testament to the versatility of the Indian
Saree, a garment that can be draped in more than 100 ways across different
regions of the country, each tradition ingeniously crafting its own distinct way
to adorn this timeless garment, reflecting the nation's rich tapestry of
diversity.
As the Indian Saree finds its way onto the world stage, one can only wonder if
there will be a paradigmatic shift in how the West views it as a garment. India,
being a confluence of cultures, has given rise to a myriad of draping styles in
different regions of the country, with each tradition ingeniously crafting its
own distinct way to adorn this timeless garment, reflecting the nation's rich
tapestry of diversity. This diversity in saree draping styles is not just a
reflection of India's cultural heritage but also a testament to the creativity
and artistry of its people.
Yet, a significant challenge arises: while intellectual property laws safeguard
designers' creative expressions in terms of fabric, patterns, or motifs, there
exists no legal framework within the domestic laws to extend such protection to
the different draping styles that are an integral part of the saree's cultural
heritage. Sarees as an "Intellectual Property" can be protected under the
Copyrights Act 1957 or the Designs Act 2000, but this protection only extends to
'functional aspects' of the garment. So then, should protection be offered to
the various draping styles?
To answer this question, it's imperative first to answer the following
questions: Does the draping of a Saree come under the purview of a functional
aspect of a garment? If yes, how can the draping style be given intellectual
property rights? To whom will these rights be given? And why are the various
draping styles not currently protected under the law?
The draping of a Saree, as a functional aspect of a garment, is subjective to
different people. To some, a functional aspect is merely the utility of the
garment as plain clothes that need to be worn. To some, the functional element
of a garment influences how the wearer of the garment is perceived by society.
In Indian society, how a Saree is draped carries significant cultural and social
implications.
The draping style often indicates the wearer's marital status, region,
community, and even the occasion for which it is worn. A traditionally draped
saree is perceived as a symbol of modesty, grace, and adherence to cultural
norms, while more contemporary or fusion draping styles may be viewed as a
departure from convention or a statement of individuality. The act of draping a
saree itself is considered an art form, with the ability to drape it elegantly
being seen as a marker of femininity and poise.
By fulfilling its purpose as a functional aspect of a garment, the method of
draping a saree should be eligible to receive protection under Intellectual
Property laws. Strangely, however, the method of draping a garment does not come
under the purview of any domestic legislation.
Under the Copyrights Act 1957, the draping of a saree doesn't exactly fall
within the ambit of 'artistic craftsmanship' under Article 2(c)(iii) of the Act,
so to speak, as that would mostly be limited to the design, material, or weave
of the saree. 'Artistic craftsmanship' should not have an excessively
restrictive meaning, especially in an art form as ancient and diverse as Saree
draping. Since there is no single way to drape a saree, with numerous styles
evolving organically across different regions and communities over centuries,
the Copyright Act does not have the power to grant exclusive rights over a
particular draping method to any individual maker or designer.
The origins of most traditional draping styles are virtually impossible to trace
back to a single creator, as the history of the saree itself dates back
hundreds, if not thousands of years, intricately woven into the cultural fabric
of the Indian subcontinent. These techniques have been passed down through
generations, refined and reinterpreted by countless practitioners, making
attributing ownership to any person or group impractical.
Under the Designs Act 2000, the draping of a saree doesn't fall within the
definition of "design" under Article 2(d) of the Act. The definition mentioned
in the act primarily applies to articles; wrapping and arranging a garment
cannot come under it. The method of draping a saree cannot be registered, as the
fluid and impermanent nature of saree draping makes it difficult to represent
the process as a static design sufficiently. Designs registered under the Act
must appeal to and are judged solely by the eye. While a draped saree may be
visually appealing, the actual method or technique of draping is more akin to a
process rather than a visual design itself.
It is, however, possible to provide the method of draping a saree with a
'Geographical Indication tag' ("GI Tag"). Under the Goods (Registration &
Protection) Act 1999, India allows the registration of intangible goods that
derive uniqueness from their place of origin. Many saree draping styles are
unique to particular states, regions or communities in India and are deeply
rooted in their cultural identities. Securing a GI tag would help preserve these
indigenous draping techniques as part of the nation's rich intangible heritage
while enabling traditional practitioners to reap economic benefits from their
unique skills and knowledge. Furthermore, a GI tag can serve as a mark of
authenticity, preventing misappropriation and misrepresentation of these
regional saree draping styles by unauthorised parties.
Coming to who would be the owner of such intellectual property? A particular
indigenous committee/ tribe or members of a clan or community can own such
Intellectual Property under Section 11 of the Goods (Registration & Protection)
Act, 1999. A GI tag could be immensely advantageous for the communities and
regions where these traditions originated and thrived. Firstly, it officially
recognises and aids in preserving these intangible cultural heritage draping
techniques, shielding them from dilution or loss across generations.
Moreover, the GI certification prevents unauthorised parties from
misappropriating or passing off these traditional draping styles by providing
legal protection and enabling quality control measures to uphold authenticity.
Importantly, GI-certified products command premium pricing and enhanced
marketability, which can generate economic prospects, revenue streams, and
employment opportunities for the communities practising these intricate draping
arts.
Additionally, a GI tag promotes the cultural identity associated with these
regional draping styles at national and global levels while establishing a
strong place-based branding, attracting cultural tourism and economic spin-offs.
Crucially, the GI holder gains exclusive rights to certify and regulate the use
of the draping method, creating a unique market differentiator and preserving
the authenticity of an invaluable facet of India's diverse cultural tapestry.
But can a "process" rather than the end outcome be afforded protection by a GI
tag? In my opinion, the answer would be yes. Take the example of Swiss watches -
their method of assembly, which involves skilled craftsmanship and techniques
passed down through generations, is considered a key factor that contributes to
their reputation and quality.
Similarly, draping a Saree involves a distinct method and technique that varies
across different regions of India. Each region has its unique draping style,
with specific pleats, tucks, and folds passed down from generation to
generation. These regional variations in draping techniques contribute to the
distinct character and identity of the saree from that particular region.
Just as the method of assembly in Swiss watchmaking is protected under GI, the
traditional methods and techniques of draping a saree in different regions of
India could potentially qualify for similar protection. This recognition would
acknowledge the cultural significance, skills, and traditions associated with
draping a Saree in a particular region.
If we only look at the "process" of draping a saree, there should be avenues to
protect Saree-draping under Indian Patent Laws. However, this is impossible as
the method of draping a Saree fails to meet the qualifications under the Patents
Act of 1970. Under this act, Patents are granted for new inventions capable of
industrial application. Draping styles or techniques do not qualify as
patentable inventions as they are traditional knowledge and practices that have
been passed down through generations. The traditional practice of Saree draping
is not patentable subject matter under the Indian Patent Act as it lacks
novelty, doesn't have an inventive step, doesn't come under the ambit of
"invention" under Article 2(l) of the Act, isn't a "technological advancement",
or doesn't have any "industrial application" under Article 2(ja) of the Act.
GI tags have previously been given to Sarees that do not possess geographical
domination but have earned their reputation due to their geographical origin,
for example, the Jamdani Saree of Bangladesh. This can be extended to draping
styles, each region's unique availability of local materials like fabrics,
embroidery, and dye sources, and the influence of climatic conditions, which
have lent distinctive characters and appearances to the draping styles.
Take another example of how an intangible "method" can be afforded protection
under WIPO laws - Trade Secrets. Both trade secrets and the traditional methods
of draping a saree involve knowledge or techniques that are kept confidential
and not widely known, deriving their value from being kept secret - trade
secrets provide a competitive advantage to businesses, while unique draping
methods give artisans a distinct advantage tied to the reputation and
authenticity of their regional saree draping style. The knowledge transfer and
preservation occur through controlled dissemination and confidentiality
agreements for trade secrets, oral traditions, apprenticeships, and practical
training within communities for draping methods.
The reason that Indian legislation has no exclusive rights over the methods of
draping sarees is because of their lack of permanent form. The intangible and
ever-evolving nature of saree draping techniques poses a challenge for existing
intellectual property frameworks that primarily deal with tangible, fixed
expressions or creations. Additionally, these traditional draping styles are
considered part of the shared cultural heritage of various communities in India,
making it difficult to attribute exclusive ownership or authorship to any single
individual or group.
There should be some sort of concrete view on the draping of a Saree as it is
beyond just a style of dress; each saree draping technique carries centuries of
evolved wisdom, skill, and artistic expression passed down through generations.
The seemingly simple folds contain complexities that unite the realms of
utility, aesthetics, and identity. This generation has a tangible element to it,
preserving the cultural heritage of India.
Granting Geographical Indication (GI) tags to traditional saree draping methods
could have several potential downsides. It may restrict the free exchange and
sharing of cultural practices that have historically transcended geographical
boundaries, hampering innovation and experimentation. With many regions having
overlapping or similar draping traditions, delineating clear boundaries for GI
tags would be challenging and could lead to conflicts and disputes over
ownership.
There are also concerns about cultural appropriation, as these practices are
deeply ingrained in various communities, and restricting them through GI tags
may be seen as appropriating shared cultural heritage. Enforcing GI tags for
saree draping methods could be difficult, given the widespread nature of these
traditions.
Additionally, there is a risk of over-commercialization, with certain regions
potentially exploiting the GI tag for commercial gain, undermining the cultural
significance of saree draping traditions. Extensive consultations with
stakeholders, including traditional practitioners, cultural experts, and
communities, would be necessary to determine the appropriateness and feasibility
of granting GI tags while balancing preserving cultural heritage and promoting
inclusivity and innovation.
India boasts a number of various draping styles - the Nivi style, Bengali style,
Rajasthani style, Maharashtrian style, Kashmiri style, etc., to name a few.
Affording the different styles of draping Saree protection under the law and
providing them with a GI tag could be beneficial by preserving these traditional
techniques, promoting regional diversity, and creating economic opportunities
for local artisans and communities. A well-designed GI tagging system can help
prevent misappropriation and misrepresentation of these age-old saree draping
traditions while ensuring quality control and authenticity.
Law Article in India
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